Sweet deal for new store

ROANOKE COUNTY – The intersection of Brambleton Avenue and Electric Road has just gotten a little bit sweeter. 

Bubblecake opened a new location at 3232 Electric Road, Suite 403, located in the same freestanding building in front of Springwood Park as Fast Signs and McDade Travel, on Thursday October 20. 

The new Bubblecake store located at 3232 Electric Road in Roanoke. - Photo by Carrie E. Cox
The new Bubblecake store located at 3232 Electric Road in Roanoke. - Photo by Carrie E. Cox

“We’re really excited about the location” said owner Robert Lusk.  The steady stream of customers last Saturday proved that Roanokers were just as excited.  “We’ve been very pleased and people are very happy we’re on this side of town” said Lusk.

The new Bubblecake operates similar to the one that was located for a time on Kirk Ave. in downtown Roanoke.  It will be a strictly retail store, with the baking done at the main Crystal Springs Ave location, though icing will take place on site. 

With its interior color scheme of pink and black & white, the interior is all together posh, delicate and decadent while offering a boost in size, with the display case nearly twice the size as the one in South Roanoke, as well as offering approximately 15 seats for customers to relax in while they enjoy their fresh made cupcakes.

For those not already under the spell of Bubblecake’s allure, the bakery is, according to their website, Roanoke’s premier cupcake shop and destination for designer sweets.

With cupcake flavors such as Crème Brulee, Peanut Butter Truffle, Lemon Drop, Apple Cinnamon, Pumpkin Pie and more, it is hard not to find a flavor to tempt your palette.  They also boast four different fudge brownies, “Babycakes” with six flavors that change seasonally, as well as Seasonal and Holiday-based daily specials.

Bubblecake also accepts advance orders, which will be available at the new Cave Spring location.  Advance orders must be paid in full at the time the order is placed.  A minimum order of five dozen cupcakes is required for any order that necessitates custom colors, flavors, or stylings. 

Delivery will also be available with the new store, with delivery available to Roanoke County and Roanoke City. Delivery orders require a minimum order of $30, which is a dozen standard cupcakes, with a $5 delivery fee added.

For more information about Bubblecake you can visit their website at www.bubblecake.com.   There you can click on links that will add you to their very popular facebook page as well as allow you to follow them on twitter.  The new location will be open Monday through Saturday 11am – 8pm. 

Story by Carrie E. Cox

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